Revolution USA’s editor witnesses cheap fake rolex‘s deep relationship with classic cars, and gets up close and personal with a 1938 Delahaye.
Rolex is the main sponsor for Monterey Classic Car Week, which includes this tour, The Quail Motorsports Gathering, the Monterey Motorsports Reunion and the Pebble Beach Concours d’Elegance, the granddaddy of all the classic car events.
And Rolex’s involvement really is organic and logical. One of the most collectible replica watch brands, with vintage Rolexes selling for incredible money on the pre-owned and auction circuit, and modern Rolexes, like the brand-new ceramic-bezeled Rolex Daytona, selling strongly even in the midst of a worldwide economic crisis, Rolex backing a celebration of the artistry and elegance of classic cars just makes sense.
“Mechanical rolex watch for women and cars go together,” Kendall says. “The beauty is in the mechanism, not just the use. These products have a soul. You can’t help but smile when you see them.”
The Pebble Beach Tour d’Elegance is an incredible event, to see all these cars, driving on the local roads and not in some museum, which really underscores their beauty and their purpose.
And these are expensive cars. Kendall would point out cars to me, quoting their multimillion-dollar price tags. And here they were sharing the road with Toyotas, Nissans and Fords.
A special display at Pebble Beach this year was the 50th Anniversary of the Ford GT40’s victory at Le Mans, with 17 GT40s lined up at the edge of the Concours, backed by the Pacific Ocean. Truly a sight to behold.
Like Pebble Beach, the Quail and Monterey Classic Car Week, Rolex is a class act. Rolex’s presence is everywhere, on signs, clocks, materials and more, but it was at the same time quite understated, just like their watches.
The bottom line is that most of the people who came to these events were either wearing a Rolex, had a collection of Rolex timepieces, or were planning on buying a Rolex soon.